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Prepared for fueling Growth : 

Unleash your business potential

with expert Marketing guidance

Hands-on and dedicated to your success

Hi, I´m Audrey Masset

I like to talk about GROWTH, DATA and how to make an IMPACT.

As a French marketer based in Barcelona for the past 15 years, I have developed a deep expertise in elevating brand awareness, driving revenue growth, and orchestrating customer acquisition strategies internationally for B2B companies, primarily within the tech Industry.

At Anthology, a leader in Big data, I increased qualified leads by 25% through targeted digital campaigns and boosted marketing efficiency by 40 % with the implementation of automation tools .

As Head of Marketing at Blackboard, a multinational SaaS company, I developed the Go-to-Market strategies to drive brand awareness, growth, and revenue in Europe. I managed and optimized the CRM lifecycle, including lead generation, nurturing, and conversion to enhance customer retention and loyalty. I also worked on content messaging, localizing it in 5 languages and adopting it for local markets, websites, 3rd party media and press.

I am a strategic and results-driven leader who thrives in a fast-paced environment and  is passionate about driving measurable outcomes. I possess a combination of strategic vision, hands-on execution capabilities, and a proven track record in driving growth within the B2B space.

I can help you when you need expert marketing leadership and services to accelerate growth and improve profitability.

🇬🇧 Flag: United Kingdom Emoji    🇪🇸 Bandera: España Emoji    🇫🇷 Flag: France Emoji   Let´s Chat 

Say goodbye to marketing challenges that hinder business growth

Although the industries may differ, the trends, problems, and struggles businesses face are very similar and include:

Absence of a strategic direction & data - driven decisions

Inefficient resource allocations

Overburdened and frustrated marketing & sales teams

Limited marketing expertise & staff

Business Growth, Marketing Challenge

I help to unlock & achieve business growth by focusing on...

  • Strategic Multi-Touch Marketing Programs: I designed comprehensive demand and lead generation initiatives incorporating both inbound and outbound tactics. My approach includes digital strategy optimization through nurture campaigns, retargeting, dynamic website content, and targeted account-based marketing strategies.

  • Metrics and KPIs Implementation: I don't just launch campaigns—I ensure their success through rigorous measurement. I define and implement critical operational metrics and KPIs that continuously refine the efficiency and effectiveness of marketing programs and strategies.

  • Program Development for Client Engagement: My strategies are tailored to drive engagement and expand existing accounts while capturing new opportunities in untapped markets. I leverage customer success stories, enhance regional marketing efforts, and ensure high-impact presence at internal and external events.

Marketing Leadership and 

Outsourced Marketing Department

 

I can help when you need to:

  • Generate more of the right kinds of leads

  • Close more sales faster

  • Formulate a more effective message

  • Establish brand awareness, recognition, and preference

  • Improve customer satisfaction and loyalty

  • Develop lasting relationship with customers

  • Introduce new products

Marketing Expertise

Innovation Optimization Competitive Intelligence Personas OKRs Go-to-market Growth Hacker Digital transformation  Marketing Strategy P

15+

Years of Experience

30+

Teams led and C-level advised

3

Languages (English, Spanish, French)

Audrey Masset, CMO Fractional, Part time CMO

 

  I advise companies in their expansion efforts, helping them with strategies for scaling, market penetration, and revenue growth

Success Stories

Green Marketing, Sustainability

Commitment to Sustainability in Marketing Leadership

I advocate green marketing not only as a strategy but as a guiding principle for all our efforts. This is applied by partnering with clients who are either established in or transitioning towards sustainability, helping to integrate this into their brand identity. Such a strategy not only responds to market demands but also establishes industry standards, highlighting our role in leading environmental change through innovative marketing solutions.

A snapshot of my LinkedIn posts about B2B tech marketing strategies and tactics 

Let´s Chat!   Untitled design (3)

No matter if you want to grab a virtual coffee or you just not sure what you need - but you know marketing is a pain point.